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14
12
2011
The daily newspaper market: circulation falls -1.8% PoP and -6.8% YoY in November. Just two dailies posted an increase in sales over the month – the Daily Mail and i.
Quality Daily Titles
i was the only Quality to enjoy a PoP boost – up 4.9% (over 10,200 copies)
The Independent suffered the biggest percentage declines – down -4.2% PoP and -28.0% YoY
The Daily Telegraph remains the top-selling Quality title, despite falling below the 600,000 mark after a -1.5% PoP fall in November
Mid-Market Daily Titles
The Daily Mail enjoyed a small 0.2% PoP rise, taking its total circulation above the 2m mark again
The Daily Express posted a -1.8% PoP fall to 603,000 copies
Popular Daily Titles
All of the red-top titles posted YoY and PoP declines
The Sun remains the top-selling daily, despite falling to 2.6m copies after a -3.4% PoP drop (a loss of more than 91,000 copies)
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12
08
2011
In July the national press was hit by a phone hacking scandal, which saw the closure of Britiains largest circulating newspaper the News of the World (NOFTW).
Aside from the closure of the NOFTW there were some healthy gains in the daily market, especially within the quality sector. The Independent spin-off i enjoyed a 6.1% Period on period rise, which takes its total circulation above the Independent for the first time.
In the Sunday market, percentage increases for the month were through the roof as the popular and mid-market titles battled it out to pick up readers from the NOFTW fallout - the data suggests readers turned to the quality titles for insight on the scandal.
 National Press Sunday Circulation Figures- July 2011
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27
07
2011
The total UK online universe declined in June – down 730,000 users month on month to 39.5 million. Although total users had been rising steadily in the last few months, June’s figure shows the first drop in general online take up since February of this year.
Despite the recent monthly fluxuations the online audience has risen by half a million users over the year. 20% of those who went online have a household income of £50,000 or higher while 15% earned under £15,000. Over 10% of those involved in the survey were unemployed in June.
18% of people online in the UK are based in London (seven million) down 4% YoY. The second largest area for internet usage is the Midlands, with 12% (five million).
While users aged 50 and older make up the largest age group (32%) they have only grown by 7% in the last year. By comparison, the younger audience of 18-24 year olds have seen rapid growth YoY, with a rise of 23%. Users aged 25-34 saw a 7% drop.
Brands
Summertime proved a distraction for the online population – all of the top ten brands witnessed a significant drop in users in June, fuelling the overall loss of users. Worst affected was the BBC, down over one million users since May with a total unique audience for June standing at 19.8 million, pushing it down to fifth place. The BBC site also saw a drop in active reach, down to 50%. Google also saw its reach fall by 2%, down to 83% for June. However, the amount of time spent and pages per person actually increased.
Google remained the UK’s most popular online brand with a unique audience of 33 million users. Wikipedia was also badly affected, losing 809,000 users, but remained the tenth most popular online brand in the UK. Yahoo! also lost around the same amount of users but managed to push past BBC to take fourth place.
Newspapers
The top ten newspaper websites didn’t fare much better than the top brands, with only three newspaper sites gaining users in June. MailOnline lost 11,000 users since May although it still managed to cling on to the top spot. The amount of people viewing The Daily Mail site fell, pages and time spent per person increased.
Guardian.co.uk saw the biggest actual loss over the month, down 879,000 users (17%) with an active reach of 11%. While the News of the World phone hacking scandal continued to gain momentum in June, the top News International websites had mixed fortunes. The Sun picked up 8.6% more users, a rise of 222,000, moving up two places as a result. The Times however, was down 98,000 users for the month, a MoM loss of 7.3%
Amid the escalating controversy News of the World entered the top ten, rising by 6% MoM, with 645,000 users. Newsquest Local Media saw the second biggest actual loss of the month. The collection of hyper-local sites lost 29% of its audience, sending it down two places.
Social Sites
Despite the dominance of Facebook and Twitter in the arena of social media, users are spending much more time on less known networks. The top ten social sites ranked by pages viewed per person looks significantly different when simply tallied by the amount of users. Tagged.com only attracted 297,000 users in June but almost trebled the amount of pages viewed per person to 833 (up 185%). The average user spent over four hours on the site throughout the month, an increase of 2.5 hours MoM.
Polish social network NK.pl only managed to reach .35% of the UK online population but captivated those who did log on. NK.pl ranked 58 in its category but pages viewed per person jumped up by 100MoM to 723 in June. Facebook, the third most popular site overall, saw its pages fall by 26% in June (554 pages per person) but it did reach 66% of the online population.
Video Sites
YouTube and the BBC iPlayer saw a drop in users in June; Google-owned YouTube lost 4% of its audience MoM, with a total of 18.8 million users for June. Rebecca Black helped the video streaming giant peak in March 2011 with 19.6 million users. BBC’s iPlayer remained in second place despite shedding 218,000 users. Google Video lost 30% of it’s unique audience in June, the biggest percentage loss in the top ten. Both Channel 4oD and ITV Player moved up one place, gaining 93,000 and 15,000 users respectively.
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27
07
2011
Channel 5 has had another bumper month under owner Richard Desmond, with revenue up 14.9% compared to this time last year. Following months of poor results last year, the broadcaster is now enjoying a turn of fortune – with revenues up 16.6% YoY in February; 22.4% YoY in March; and 41.7% YoY in April.
Aside from Channel 5, network revenue was down across the board in May – a turnaround from April’s results. Channel 4 posted the biggest YoY drop, down 14.5%. ITV1 saw revenues fall 8.4% YoY, while ITV Breakfast posted a 6.5% YoY decline.
Overall, terrestrial revenue was down 7.7% in May, while total satellite was down 1.5%.
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27
07
2011
The Daily National newspaper market saw a return to the norm after last months slight increase of 0.1%, as the Total Daily market fell 0.9% PoP. There were notable PoP increases for two publications in the Sunday Newspaper market, while the Mail on Sunday gained a YoY increase of 1.0% as it’s rivals saw YoY losses across the board.
With the continued overall decline of the Daily Newspaper market there were some fighters. Independent’s ‘i‘ newspaper once again increased PoP with a consistent gain of 6,000 copies between May and June 11. Both the Daily Mirror and Daily Star can also puff out their tabloid chests and boast PoP increases.
The News of the World can take a teary eyed look at their last full ABC audit. As today’s news sees one red top falling; her recently much criticised and since ceased Sunday tabloid saw a PoP increase of over 10,000 copies.
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20
07
2011
The million dollar question for entrepreneurs is how to attract potential customers to our site and where is the best place to invest our advertising budget
SEO is my preferred choice, but with numerous priorities and limited resources, where should you start?
1) SEO Market opportunity:
First, you need to estimate the overall value of the traffic to your site. A good way of estimating this is using the Google Keyword Tool. The keyword tool will not only help estimate the value of the traffic but also give you a sense of demand in the marketplace for you product and advertiser competition.
2) Estimate value of the SEO traffic
Now, you should estimate the value of this SEO traffic. For this purpose take the monthly search volume e.g. 10,000 searches for a particular keyword x 13.5% (1,350) industry average click-thru rate if you’re ranking in the top five results (taking in to consideration that 10 percent of clicks go to paid and a 15 percent average CTR for top five rankings – 15 percent * 90 percent = 13.5 percent). Industry average 5% of click-thru’s will convert (68); if we apply an average customer value of £25 we can place a value of £1,700 for this keyword
3) Competition
Know your competition – this is crucial. You need to evaluate:
What keywords your competition is going after
What keywords they are ranking for
Their link graph
Which sites are linking to them
Estimated traffic that they are driving
Competitor Link Graph
4) Prioritise
Prioritisation is key. What are the SEO projects/initiatives that are going to move the needle relatively quickly and are must do’s vs. longer term strategies. Search engines do favour brands hence it’s a challenge for start-ups to rank high on competitive keywords but with creative thinking and innovative strategies you can develop sustainable methods of driving organic traffic.
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21
06
2011
ITV1′s latest Britain’s Got Talent series managed to bank the top programme spot in May, despite missing popular judges Simon Cowell and Piers Morgan.
Cowell made a return to the programme as the competition came to a head, joining Amanda Holden and new judges Michael McIntyre and The Hoff. Cowell’s comeback saw the show peak with more than 11.8 million viewers on 30 May, while the semi-final results show attracted a high of 10.9 million viewers.
An impressive 12.6 million peak viewers tuned in to see the battle between Blue and Jedward. It was dubbed the night Britain fell back in love with Eurovision after it doubled last year’s audience (5.5 million viewers).
The X Factor duo Jedward claimed eighth place for Ireland, ahead of UK entry Blue, which came in 11th place. Eurovision‘s global audience is thought to be around 100 million.
ITV1′s new Sunday night prime time drama Scott & Bailey, starring Lesley Sharp and Suranne Jones, came in at number four with 9.1 million viewers. The drama, which will finish in two weeks, continues to win the Sunday night peak rating. Scott & Bailey also claimed the ninth spot in the Top Programmes listings for May.
Taking fifth and seventh place, The Apprentice, which has returned to BBC One as another bunch of hopefuls try to impress Lord Sugar.
Overall, BBC One features in the Top 20 list 11 times, while ITV1 claims the remaining nine spots. The UEFA Champions League coverage proved to be a popular choice for ITV1 viewers, as did Vera and Case Sensitive.
Meanwhile, Waterloo Road, Candy Cabs (which has been axed after its first run), Countryfile, Case Histories, BBC News and The Pirates of the Caribbeanachieved the highest ratings for BBC One.
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10
06
2011
The daily national newspaper market enjoyed a small 0.1% PoP rise in May, with three titles posting increases during the month.
However, the market didn’t manage to keep up the momentum from April’s 0.5% jump – with the Royal Wedding providing a much needed boost to circulation figures – but as news of super-injunctions dominated the headlines, i, the Daily Star and The Sun saw sales rise.
Three titles in the Sunday market also recorded increases, though the overall market was down 0.4% PoP.
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18
05
2011
April saw the UK’s online audience pass the 40 million mark for the second time in 2011. According to data released by online measurement company UKOM, the online population grew by less than 0.9% period on period – the extra 358,000 users bringing the total UK audience up to 40.3 million for the month of April. UKOM data for December 2010 and January 2011 showed the total audience just above 40 million people but usage slipped in the following months.
Despite this overall rise in users throughout April, many of the internet’s biggest brands saw a drop in users. The vast majority of internet users were based in London (18% of the total UK users). 5.3 million people logged on from the Midlands, the second largest concentration of users.
Brands
In contrast to the overall increase of users in April most the top ten web brands actually witnessed a loss. Social network Facebook was the only brand in the top ten to see a rise in usage, increasing users by 86,000 (up 0.3% PoP). Microsoft saw the biggest actual loss in April, down 1.16 million users from March 2011. Sessions per person were also affected, down from six to five. Wikipedia also saw a loss in April, down 943,000 users (-6.3%). While retail giant Amazon has witnessed a negative trend in recent months it suffered the smallest percentage loss out of the top brands in April, down 0.3% PoP.
Online Newspapers
Online newspapers failed to capitalise on the draw of the Royal Wedding at the end of the month with eight of the top ten entities seeing a PoP loss. Despite this, the national interest in Pippa Middleton and her sister’s wedding kept MailOnline in the top position. Despite bucking the overall trend, the Associated Newspapers site only saw a rise of 8,000 users in April. Also reporting a loss (-5.3% PoP) was Telegraph.co.uk – although the loss wasn’t as significant as Guardian.co.uk’s, helping push the Telegraph Media site up to second place. Guardian.co.uk dropped one place to third and witnessed the biggest actual loss of the top ten papers, with a 646,000 drop in unique audience. London Evening Standard lost the biggest percentage of existing users, down 26% PoP.
Search
The top ten search sites also took a hit in April with nine showing a drop in audience. AOL Search managed to keep the exact same audience of 1,931,000 and moved up one place. Google Image Search saw the biggest actual loss, down just over two million users PoP. Despite this the Google product still managed to reach 30% of the online population. It’s parent site Google Search remained the number one search engine in the UK, with a total of 31.5 million users. Ask.com suffered the second heaviest loss out of the top ten, losing over one million users PoP (15.6%).
Social Networks
Facebook once again proved to be the most popular way to socialise online bringing in 26.6 million users in April (a slight rise of 86,000 users PoP). The average user spent an incredible six hours and 23 minutes on the site over the month, while nearest rival Blogger could only hold visitors for 11 minutes. Blogging site Tumblr also reported a slight rise in users, gaining a further 64,000 over the month (a 4.4% increase).
Video on Demand
YouTube once again proved the most popular destination for video on demand, pulling in a unique audience of 19.2 million users. Although this was a slight decrease PoP, the amount of time spent per person on the site actually increased. The average time spent on YouTube per visitor over April was one hour and 10 minutes. Megavideo saw the biggest change in the amount of time per person, down 18% PoP (1.5 minutes). ITV Player increased time per person by 20%, bringing the average time to nine minutes. With a unique audience of 1.4 million, the ITV catch up service managed to reach 3.5% on the online population.
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12
05
2011
The newly renamed Capital London has raced to the top of the London charts after an impressive 11.1% QoQ and 14.4% YoY increase pushed its reach up to almost 2.2 million listeners.
The Global-owned station jumped in to first place with Heart London putting in a strong performance to claim the second spot. After a disappointing quarter at the end of last year, Heart has enjoyed a 19.3% QoQ increase to 2.1 million listeners.
Bauer’s Magic 105.4 slipped from first to third place after a 2.6% QoQ drop in listeners, while Kiss 100 FM lost its position in the top three. Kiss saw its reach remain static QoQ but rise 9.2% YoY.
Total Absolute Radio (London) has made a real comeback after posting big losses last period. The station saw its reach increase 7.4% QoQ and 4.9% YoY. Smooth Radio also put in an impressive performance in Q1 2011 – up 37.7% QoQ and 34.2% YoY.
LBC News 1152, BBC London 94.9 and XFM London also recorded both quarterly and yearly increases in reach.
However, some stations suffered losses – Kismat Radio, Buzz Asia, Premier Christian Radio and Choice FM London all posted declines.
In terms of share of listening, Capital London also takes the highest share with 6.1%, while Magic 105.4 sits in second place (5.3%) and LBC 97.3 in third place (5.1%). It is a completely different story with average hours per listener – LBC 97.3, Gold London and Total Absolute Radio London claim the top three slots respectively.
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